Janine Armstrong

General Manager - Marketing


 

Meet Janine Armstrong:

General Manager - Marketing

 With over 30 years of experience in marketing, sales, and business development, Janine Armstrong plays a key role as General Manager of Marketing at Carlisle Homes, ensuring every customer enjoys an exceptional experience. By designing innovative digital tools and empowering homeowners with knowledge, Janine makes the journey of building a new home easier and more rewarding. Drawing on her experience with industry leaders like Lendlease and Henley Properties, Janine’s passion for customer-focused solutions ensures Carlisle home buyers benefit from the latest insights, innovations and support at every step.

 


 

Academic and Professional Achievements

Janine’s career is underpinned by a Bachelor of Business (Marketing) and a commitment to professional development, particularly mentoring emerging leaders in marketing and property.

 

Her expertise spans a wide range of areas and ensures customers enjoy:

  • More Accessible Information: Carlisle’s extensive number of digital tools and resources such as the online visualiser, 360 degree display tours and Spectra Online, designed under Janine’s leadership, provide guidance and support throughout the home-building journey.
  • Beautiful, Sustainable Homes: Through projects like Carlisle’s Net-Zero housing initiative, Janine supports the creation of energy-efficient homes that are more comfortable, reduce environmental impact and lower household energy costs.
  • Personalised Customer Support: Janine focuses on making sure Carlisle’s communication is always customer-centred, so you feel informed and supported from the first step to the final handover.

No matter what project Janine is involved in, she always ensures customers are at the very heart. 

Why Choose Carlisle Homes?

Clear and Helpful Home Building Resources 

Under Janine’s leadership, Carlisle Homes provides customers with helpful tools like virtual display home walkthroughs, thoughtful new home guides, an online Visualiser and even a dedicated home-building podcast to help you make informed decisions with confidence.

Listen to Home Files

Why Choose Carlisle Homes?

Innovative Home Designs for Modern Living

Driven by customer feedback and in-depth market research, Janine ensures Carlisle’s home designs cater to the diverse needs and lifestyles of modern families. By prioritising what matters most to homeowners, Carlisle delivers practical, stylish layouts infused with the latest trends and smart home innovations. From enhancing natural light to crafting functional family spaces, Janine ensures every Carlisle home strikes the perfect balance between livability and contemporary design.  

Explore Our Home Designs

Why Choose Carlisle Homes?

A Customer-First Approach

  Every initiative Janine leads is designed with Carlisle’s customers in mind. From helping new customers shortlist their favourite home designs with easy-to-use digital tools - to ensuring your journey is smooth and stress-free with Carlisle’s customer portal Carlisle Connect, Janine’s focus is always on making the home-building process an enjoyable experience.  

Learn More About Carlisle Connect

 

 

Media Impact and Resources


 

Enquire now

Submit your details to start your home building journey with Carlisle Homes. 

 

Privacy Notice
Your information is collected by Carlisle Homes Pty Ltd and will be used and held in accordance with our Privacy Policy. This information is collected for the purpose of inclusion on our communications database and for the purpose of providing access to key features on our website. The purpose of this communications database is to provide members with information about Carlisle Homes and/or our related services or products. For further information on our Privacy Policy or our complaints process please read our Privacy Policy.


 

Work with Janine and the Carlisle Team!

Are you ready to start your home building journey and work with Janine? Contact us today to start your journey toward a beautifully crafted home.

Carlisle newsletter

Sign up to get the latest news from Carlisle Homes including exclusive offers, new home designs, and the latest trends and inspiration.